Muhalab Basheir

Visual Communications Designer

Information Design Editorial Design Brand Communication

Translating complex ideas into engaging visual solutions.

Strengthening brand identity, supporting organizational storytelling, and enhancing audience engagement.

Based in Khartoum, Sudan

About

Profile

Visual Communications Designer based in Khartoum, Sudan.

Visual Communications Designer with over nine years of professional experience creating impactful visual communication products across commercial, humanitarian, and institutional sectors. Experienced in translating complex ideas into engaging visual solutions that strengthen brand identity, support organizational storytelling, and enhance audience engagement.

Skilled in developing publications, reports, presentations, digital campaigns, social media assets, branding systems, infographics, event materials, and multimedia content for diverse audiences. Adept at maintaining visual consistency, managing multiple projects simultaneously, and collaborating with cross-functional teams to deliver high-quality communication products aligned with organizational objectives.

  • 9+Years of experience
  • 6Professional roles
  • 2Countries
  • 3Sectors

Areas of expertise

  • Visual Communication

    Presentation Design · Visual Storytelling

  • Editorial Design

    Publication Design · Typography & Layout Design

  • Information Design

    Infographics & Data Visualization

  • Brand Communication

    Brand Identity Systems · Event Branding

  • Digital Campaign Design

    Social Media Design

  • Motion Graphics & Video Editing

    Creative Project Management

Languages

  • ArabicNative
  • EnglishProfessional Working Proficiency

Experience

Career Timeline

A chronological view of professional experience.

Design visual communication solutions for NGOs, international organizations, businesses, and private clients across print and digital platforms.

Position
Freelance Visual Communications Designer
Company
Self-employed
Location
Sudan
Duration
Nov 2021 – Present
Type
Freelance

Responsibilities

  1. Design visual communication solutions for NGOs, international organizations, businesses, and private clients across print and digital platforms.
  2. Produce publications, annual reports, presentations, editorial layouts, digital campaigns, social media assets, infographics, and branded communication materials.
  3. Develop visual identities, communication templates, and reusable design assets that strengthen brand consistency across projects.
  4. Translate strategic objectives and complex information into engaging visual communication products tailored to diverse audiences.
  5. Manage multiple design projects simultaneously from concept development through production while maintaining quality, consistency, and timely delivery.
  6. Collaborate with multidisciplinary teams to deliver creative solutions that support communication, branding, and organizational visibility.
Role 1 of 6

Develop reports, publications, presentations, infographics, and digital communication materials.

Position
Graphic Design – United Nations Volunteers programme
Company
Al-Sham Humanitarian Foundation
Location
Remote
Duration
Mar 2026 – May 2026

Responsibilities

  1. Develop reports, publications, presentations, infographics, and digital communication materials.
  2. Create branded templates and visual assets to improve communication consistency across organizational products.
  3. Produce communication materials in Arabic and English while ensuring quality, accessibility, and brand compliance.
  4. Support organizational visibility through engaging visual communication products.
Role 2 of 6

Supported communication and awareness initiatives through professionally designed communication materials.

Position
Communications & Promotional Support
Company
Alaietidal Organization
Location
Khartoum, Sudan
Duration
Aug 2022 – Jun 2023
Type
Part-Time

Responsibilities

  1. Supported communication and awareness initiatives through professionally designed communication materials.
  2. Developed layouts and templates for reports, proposals, presentations, and publications.
  3. Produced promotional materials, social media assets, and communication products for organizational activities.
  4. Coordinated with programme teams to ensure communication materials accurately reflected project activities.
Role 3 of 6

Led branding and packaging design projects across multiple FMCG product lines.

Position
Senior Visual Designer – Branding & Packaging
Company
Al Madina Food Industries LLC
Location
Oman
Duration
Oct 2019 – Oct 2021

Responsibilities

  1. Led branding and packaging design projects across multiple FMCG product lines.
  2. Designed marketing materials, promotional assets, packaging systems, presentations, and communication collateral aligned with corporate branding.
  3. Collaborated with production, marketing, and commercial teams from concept development through final production.
  4. Developed layouts, typography systems, and visual assets that strengthened brand recognition and product visibility.
  5. Ensured production-ready artwork met quality standards and printing specifications.
Role 4 of 6

Designed branding, marketing, presentation, and digital communication materials for clients across multiple industries.

Position
Graphic Designer
Company
YNY Solutions
Location
Khartoum, Sudan
Duration
Oct 2018 – May 2019

Responsibilities

  1. Designed branding, marketing, presentation, and digital communication materials for clients across multiple industries.
  2. Developed visual concepts aligned with client objectives and brand identity.
  3. Worked collaboratively with internal teams to deliver projects within deadlines and quality standards.
Role 5 of 6

Designed marketing campaigns, digital content, corporate presentations, and promotional materials.

Position
Creative Designer & Digital Marketing
Company
Leopard Multi Activities
Location
Khartoum, Sudan
Duration
Nov 2015 – Sep 2018

Responsibilities

  1. Designed marketing campaigns, digital content, corporate presentations, and promotional materials.
  2. Supported digital marketing activities through engaging visual content and campaign assets.
  3. Produced branding materials, print collateral, and social media graphics.
  4. Contributed to brand development and communication strategies for a diverse client portfolio.
Role 6 of 6

Skills

Skills & Competencies

A structured view of core competencies and technical skills.

  • 16Core competencies
  • 6Design & creative
  • 3Office & productivity
  • 3Other technical

Core Competencies

  • Visual Communication
  • Editorial Design
  • Brand Communication
  • Information Design
  • Publication Design
  • Presentation Design
  • Visual Storytelling
  • Infographics & Data Visualization
  • Digital Campaign Design
  • Social Media Design
  • Brand Identity Systems
  • Typography & Layout Design
  • Motion Graphics & Video Editing
  • Event Branding
  • Creative Project Management
  • Cross-functional Collaboration

Technical Skills

Design & Creative

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe After Effects
  • Adobe Premiere Pro
  • Canva

Office & Productivity

  • Microsoft PowerPoint
  • Microsoft Word
  • Microsoft Excel

Other

  • AI-Assisted Creative Workflows
  • WordPress (Content Management)
  • Print Production & Prepress

Projects

Selected Case Studies

Selected work across branding, editorial, information design, visual storytelling, and digital communication.

Explore the full portfolio

See more selected work on Behance.

Open Behance (opens in a new tab)

Education

Education

Academic foundation in communication sciences and multimedia.

Bachelor of Communication Sciences (Multimedia)

2011 – 2015

Mashreq University Sudan

Field of study
Multimedia
Institution
Mashreq University
Duration
2011 – 2015
Location
Sudan

Certifications

Professional Certifications

Professional development in NGO management, digital marketing, and e-commerce.

  • Advanced Program in NGO Management

    March 2026

  • Certified Digital Marketing Professional (CDMP)

    March 2026

  • Foundations of Digital Marketing & E-commerce

    July 2023

3Certifications
2023–2026Completed

Continued professional development across NGO management, digital marketing, and e-commerce.

Contact

Get in Touch

Based in Khartoum, Sudan — reach out by email or phone, or connect on LinkedIn and Behance.